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You already know that Facebook has a huge audience, to be exact a whopping 2.4 billion people use it every month. But you may not know how often or how much people are using Facebook to interact with all kinds of business. A source tells that two-third of the Facebook users to visit a local business Page at least once a week.
Potential customers are already looking for businesses like yours on Facebook.
Facebook Marketing Strategy includes making a Facebook business page, reaching to more audience and generating revenue from Facebook Ad Campaign.
Facebook Marketing Strategy has become more challenging nowadays than it was in the early days. Advertising and way of advertising have become more important.
Facebook as a source increase your reach to the mass audience. It adds value to your company /organization. Facebook can better encourage the audience, improve awareness and provides more resources to the audience. So, it is an incredibly valuable tool for any marketer.
Before using paid marketing strategies on Facebook like Facebook Ads, one need to create a Facebook business page. It doesn’t cost a penny to create a Facebook page. Once created, it can be used to post contents, create a link to your website and most importantly helps to communicate and interact with fans or followers.
The structure of the Facebook advertising campaign consists of three layers or levels: a campaign, an ad set and an ad.
The first level: the campaign is the base of your ad. On the campaign level you choose our objective and the actions that people will take after watching your ad. The objective depends upon the strategy.
The second level: ad set level determines the process of running your ad. Targeting is one of the vital element of the campaign. It can make or break performances, even before your campaign goes live.
The third level: the last stage of the campaign is the ad itself. The most important point of the ad is to be Creative. In this stage, you choose your ad format and creative including images, videos, URLs, display link text, etc.
The Facebook Ad Campaign should always focus on two things –