Website Speed Testing

Introduction

Every business wants their website to deliver a user-friendly interface or great user experience, regardless of their industry. A website that enchants their existing or new customers is likely to perform better than the other ones. As the evolution of customer increases in your website, you cannot overlook the importance of website load speed.

Effects on Customers

When you open a website and it takes a load time to open, how does that make you feel? Most of the customers will be irritated and angry. So if you feel irritated and angry, you would probably leave that site. Instead, open a site which has faster loading speed.

The people who are looking for your products online are also the same. They do not have the patience to sit on a slow website. The longer it takes to open the website, the more customers you lose.

According to a study by Google in 2012, most smartphone users will wait up to 5 seconds before switching to another website.

Effects on SEO

Google started using site speed as a ranking signal in their algorithm back in 2010 and until today it serves as one of the most important factors that where your website shows up in the search results.

The loading speed of a website reflects how quickly the site responds to the web request.

Google also knows that spending people to slow response websites can degrade their user-friendly interface. So it shows the faster loading sites on top of their search results.

Factors affecting the loading speed

The loading speed of websites can slow due to some unnecessary features and functionality that a potential customer might not even use, and not all development companies keep in this mind while developing your site.

Within many factors that can affect the loading speed, one of the most common is the choice of templates or theme of the website or a custom-designed website.

Template websites generally come with additional features of built-in themes but it doesn’t help the intregal part of the website. It results in more loading time of the website, which makes the customers wait.

On the other hand, creating a custom website helps to look after only the essential functions and features. Your website can run faster when it does not need to load any unnecessary codes.

A few additional factors are –

• Sliders

• Image Sizing

• Hosting and Content Delivery Networks

Conclusion

A slow-loading website can lose Interest of your buyers or customer and within a blink can switch into your competitor’s website. So, make sure that website loads quickly which leads to an increase in the customer’s interaction on the website and making a user-friendly interface.