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Digital marketing is a comprehensive term that includes several digital channels such as content marketing, SEO, email marketing, social media marketing, mobile marketing, etc to create an elaborate strategy that results in reaching and connecting with the customers in online or digital platforms.
An average user or say customers watch content via television, computer, tablet, smartphone, and other traditional media. This leads them to constant exposure to information overload, complications through the various types of media. Digital marketing has helped brands to stay relevant to their pieces of information by making themselves visible through different channels and checkpoints.
Apart from traditional marketing channels such as television, radio, billboards, marketers use these digital channels to make things simpler for the customers and also keep in touch with their existing customers.
Lets us take a quick look at some of the important digital channels.
1. Content marketing
Content marketing is the spine of your entire marketing strategies. The content which will be broadcasted through different channels will reflect your strategy, creativity and your engagement with the audience.
Website is the home of your digital marketing strategies. Organisation uses websites to host content while other mediums to distribute it. The records and data for the audience will be showcased on the website. It also helps in connecting with customers.
3. SEO ( Search Engine Optimization)
It acts as a booster for your digital marketing strategies. It boosts your website visibility in Search Engine Result Pages (SERP ) for your preferable keywords. Earlier it was only text-based but now voice search has also become an intregal part of it, so SEO activities should have a conversational approach.
4. Social media marketing
These include social media platforms like Facebook, Instagram, Twitter, Snapchat where you can distribute your content through paid channels. It constructs a two-way communication between the marketer and the customers or audience. They interact with your content with giving like, comments and sharing the content.
5. Mobile Marketing
The number of smartphone users is expected to grow to 3.5 billion in the coming year. This provides a huge opportunity for the brands to connect with a gigantic audience through mobile apps, emails and mobile-friendly websites.
There are many advantages of digital marketing and most of them are mentioned below –
• It helps to strategize with valuable data and analytics.
• It improves content performances.
• It improves conversation rate.
• It is cost-effective than Traditional marketing.
• It generates higher revenues.
• It also generates a higher ROI ( Rate of Interest ) from your campaigns